There must be very few people who do not recognize the Nike logo.
The company takes its name from the Greek goddess of victory, Nike. The popular Swoosh logo is a graphic design created by Carolyn Davidson in 1971 for just $35. The logo represents the wing of the Greek Goddess.
The Nike logo is a classic case of a company gradually simplifying its corporate identity as its frame increases. The company’s first logo appeared in 1971, when the word Nike, ran over the tick, several updates over the years has resulted in the complete removal of the Nike name as the “swoosh” alone has become iconic enough to be instantly recognisable.