Boooom, Bang, Ahhhh!

It’s been an exiting and colourfull week, working on this new brand identity for Lincolnshire Fireworks. This event happens each year at the Loncolnshire Showground and has been very successfull in previous years.

This years display will be bigger and better than ever – especially now they have their new logo to splash around in the local press, on posters and flyers. You can now buy tickets for the event online too – and get 10% off the price!

Have a look at the all new website at http://www.lincolnshirefireworks.co.uk/

These are just are a few of our favorite ideas presented to the client. 

Lincolnshire Fireworks Logos

Lincolnshire Fireworks Logos

Favourite logo – Number 1

FedEx - Fantastic Logo Design

FedEx - Fantastic Logo Design

I’m a little obsessed with logo designs. The logo is the heart of any brand and that brand will only be as good as the image it projects. There are loads of logos that are instantly recognizable, major brands that we see on a day by day basis but don’t always see just how clever they are.

One of my personal favs is the FedEx logo. So unbelievably simple yet hiding a strong visual message that is often overlooked. The logo has a right-pointing arrow located in the negative space between the E and x. Often described as a subliminal message the arrow symbolises forward movement and thinking so brilliantly implemented to represent the ethos of the FedEx business. Just brilliant!