I’m a little obsessed with logo designs. The logo is the heart of any brand and that brand will only be as good as the image it projects. There are loads of logos that are instantly recognizable, major brands that we see on a day by day basis but don’t always see just how clever they are.
One of my personal favs is the FedEx logo. So unbelievably simple yet hiding a strong visual message that is often overlooked. The logo has a right-pointing arrow located in the negative space between the E and x. Often described as a subliminal message the arrow symbolises forward movement and thinking so brilliantly implemented to represent the ethos of the FedEx business. Just brilliant!